Solutions Built For Today’s Marketers
42% of Marketers agree with the statement “I’ve always wanted a single customer view, but haven’t been given the time, budget or IT resources to build one.” (Econsultancy Report, 2015)
intelligentVIEW delivers a 360 degree customer view.
92% of marketers believe analytics drive actionable recommendations that make a difference to organizations.
61% of consumers say they feel better about a company that delivers them custom content and are more likely to buy from that company.
(Custom Content Council)
– Tim Leys, Partner, CiG
Breaking Down Internal Silos
Brand, marketing, product and sales plans all start with a shared understanding of the audience. Companies need to remove barriers to data and encourage cooperation across all departments to achieve their marketing goals.
“Quickly and simply understanding a set of customers or a potential market has been very easy with intelligentVIEW. We were early adopters of the platform and have integrated its information into a number of business planning exercises and acquisition campaign targeting.”
Filomena Henriques, Director, Direct Marketing – Scotiabank
Developing Better Agency Briefs
Companies rely on their agency to develop tactical programs that drive acquisition strategies. During the briefing process, it’s important to articulate your audience in a clear and concise way.
Wireless and Cell Phone Habits
Learn more about how your customers are using their wireless devices with intelligentVIEW.