Archive for June, 2012
The Story of Direct Mail’s Death Has Been Greatly Exaggerated
June 18, 2012
Just finished reading a great article, DMA Survey Shows Snail Mail, Phone Beat Digital in Response Rates, based on a response rate survey in the US conducted by the Direct Marketing Association. I am not surprised by the results of the survey. In short, direct mail still outperforms digital, digital provides much higher ROI for customer [...]
Tanya’s Reflection on CiG’s Two Year Anniversary
June 15, 2012
Two years ago I was invited to take part in the career adventure of a lifetime – I just didn’t know it then! When I signed on to spread word of a new vision in an industry thirsty for innovation – I had no idea how much fun “drinking from a water hose” was about [...]
CiG Celebrates Two Years of Simplifying Database Marketing Solutions
June 11, 2012
This week marks the second anniversary of CiG. What started as some great solutions to industry issues on the back of a napkin has transformed into a truly innovative approach to helping marketers reach and exceed their objectives. Our growth over the past two years has been eye opening. Not just from the standpoint of [...]
Target 400,000 Aftermarket Auto Warranty Registrants
June 24, 2010
Consumer Intelligence Group (CiG) enables marketers to reach over 400,000 targeted aftermarket auto warranty registrants. Toronto, ON (CiG), June 24, 2010 Continually on the lookout for new, high value databases for Canadian marketers, CiG adds aftermarket automotive warranty information to its offering. Marketers can now leverage this additional information to enhance their knowledge of their [...]
CiG Adds List of 1.2 Million New Parents to Offering
June 24, 2010
Consumer Intelligence Group (CiG) adds 1.2 Million parents who want to receive high value offers to its expanding list of data assets. Toronto, ON (CiG), June 24, 2010 The inclusion of presence of children data into CiGs expanding list of data assets is a win-win for parents and marketers. Marketers now have access to far [...]
