Archive for the ‘CiG Blog’ Category
Magazines Canada Releases White Paper on Canadian Subscribers
April 26, 2013
TORONTO–(Marketwired – Apr 25, 2013) – In partnership with Consumer Intelligence Group, Magazines Canada has released a report to its members that provides a detailed profile analysis of Canadian magazine subscribers. The report, “A Profile Analysis of Canadian Magazine Subscribers,” is based on the participation of most of the Canadian publishers in Canada, and provides [...]
Announcing intelligent|view3 – The Next Generation of Consumer Analytics
January 28, 2013
Over the last couple of years we’ve had tremendous success with intelligent|view, our consumer analytics platform. Today, we are proud to introduce intelligent|view3 – the next phase of intelligent|view. intelligent|view3 is a re-envisioned and re-designed update of our consumer analytics platform. Our goal was, and still is, to provide marketers and business users with fast [...]
Sneak Peek: intelligent|view3, Coming to a Computer Near You
January 3, 2013
Over the past two years we’ve had great success with our intelligent|view consumer profile platform. With intelligent|view you can quickly answer the most common marketing questions and get a list of marketing recommendations that are immediately actionable. This month we will be launching our new, re-designed, intelligent|view3 platform. With intelligent|view3 we are adding new data, a [...]
Consumer Intelligence Group Launches New Ethnic Marketing Module for intelligent|view
December 19, 2012
Consumer Intelligence Group (CiG) has reached an agreement with Ethnic Technologies to include information on ethnic background, language and religion in a new Ethnic Marketing Module for intelligent|view. This allows marketers to easily profile, target and buy national lists based on the ethnic background, language and religion within their customer base for unique prospecting and [...]
Personalization: It’s What Canadians Want
December 11, 2012
In a previous post about the importance of segmentation we said that segmentation is important because customers want personalized marketing. This infographic highlights the opportunities available for marketers to personalize their offers and what information customers are willing to provide in return.
Senior Data Analyst Position Available
November 5, 2012
Consumer Intelligence Group Inc. is currently seeking a Senior Data Analyst to fill a maternity leave opening. This contract is for 7 ½ months with a potential for full time employment at the end of the contract. Start date is mid February. About CiG: CiG opened its doors in 2010. With over 40 years of [...]
Consumer Intelligence Group appointed exclusive list manager of new-to-market list from SampleSource.com
October 10, 2012
TORONTO, ON (October 10, 2012) – Consumer Intelligence Group (CiG) has reached a deal to be the exclusive manager of a new list from SampleSource.com. The list, based on SampleSource’s database of cross-Canada English and French survey respondents, will be integrated into CiG’s intelligent|view and intelligent|list platforms. “We are very excited to be the exclusive [...]
Consumer Intelligence Group Expands into the Quebec Market with PJL Data Inc. Partnership
September 10, 2012
TORONTO, ON (September 2012) – Consumer Intelligence Group (CiG) is expanding into the Quebec market with PJL Data Inc. Beginning September 2012, PJL will be representing CiG and its products in Quebec and sell its unique marketing analytics and targeted direct media solutions. “I have worked with PJL in the Quebec market for many years [...]
Are You Ready for the Holiday Season?
September 10, 2012
The dog days of summer have come and gone and all smart marketers know it’s time to start planning for the holiday season. While it may seem like the holiday season is still a long way away, it’s actually closer than you think. According to the recently released 2012 Holiday Trend Report from Epsilon, pre- [...]
All Customers Are Equal, But Some Customers Are More Equal Than Others
July 25, 2012
Over the years marketers have realized that there is no single customer for their products. Long gone is the idea of “one size fits all” marketing. Marketers are spending more time focusing on finding ways to target customers with specialized messages. The key to finding the right customers is segmentation. What It Is Segmentation involves [...]
