Direct Energy harnesses speed of intelligent|view

Direct Energy, one of North America’s largest competitive energy suppliers of electricity, natural gas and related services. With approximately 6,000 employees, they are active in upstream production (electricity and natural gas) and downstream delivery. Direct Energy helps customers effectively manage all of their energy needs.

The Challenge:

In order to better communicate with customers and prospects in Canada Direct Energy needs to develop detailed profiles and market opportunity reports for several of its home services teams. This process was limited by two factors: 1. Access to robust external consumer overlay information, and 2. The amount of time and resources required to create detailed, meaningful and actionable reports was prohibitive.

The Solution:

By subscribing to CiG’s intelligent|view, Direct Energy was able to reduce the standard time for creating this output from a typical 4 weeks to less than 90 seconds and include more information than they had access to in the past.

Not only did they significantly reduce the time to run the analysis,  intelligent|view’s pay for what you need pricing model significantly reduced the cost of obtaining the profiling capability such that it became an operating cost as opposed to requiring an large up front capital investment.

“As a seasoned CRM professional, I have
leveraged analytics to help marketers better understand and communicate with
customers.  Over many years, I have never seen anything quite like
Intelligent View. Customer analysis and profiling that typically took us 4
weeks to produce literally only takes 90 seconds now and the output reports are
robust and presentation ready.”

Phil Olivieri, Director, Customer
Relationship Management

Direct Energy Home Services

Case Studies